The Business of Events: From Ancient Rituals to the Global Experience Economy

Long before the term “event planner” existed, communities gathered for celebration, ritual, conflict resolution, trade, and entertainment. What began as sacred ceremonies and civic duties has evolved into a vast global industry, spanning billion-dollar festivals, high-stakes business conferences, and virtual product launches.

Events have been central to society throughout history, serving various purposes, from religious observance and political spectacle to economic exchange and cultural celebration. As societies advanced, so too did the complexity and organization of events, laying the groundwork for today’s multibillion-dollar events industry.

History & Evolution

In early civilizations…

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